Todays world is the world of buyers. It is all about experience, easy accessible content and transparency. The printing industry and its products are not an exception. Even the office administrator, that is ordering new business cards and letterheads is expecting the same buying experience as buying a new book at Amazon. Whether you sell B2C or B2B in the end you actually sell H2H (Human-to-Human).
So how is workflow connected to this topic?
In the past we argued that automated workflow is necessary to cope with higher workload as a result of high volume of short runs. This is still true, of course. Nevertheless, even if you may be able to handle the workload without workflow integration you definitely will not be able to give your customer the feeling of being personally served by informing him about relevant phases of his order (transparency), offer him related products at a discount (cross/up selling) and tell him about new techniques to improve his products (content) – all this for every order – small as large – B2B as B2C – AT YOUR CONTROL.
Our offering includes all the phases necessary to analyze, define, set up and run an end-to-end automation for your business’ operation.
On the other hand we are totally aware of the impact, that such a change imposes on your company. Therefore we have developed a unique methodology, which combines the Top-Down and Bottom-Up approach together with some techniques “ borrowed” from the performance tuning world. This methodology enables us to show quick-wins without loosing touch with the main business objectives.
IT Integration can be a significant challenge. Every business is utilizing various systems to support different parts of its operations. Whether its accounting, customer service, floor operations or others all those systems are capturing and maintaining crucial data of your company. Your IT makes up the backbone of internal and external communications. Unfortunately, in most cases all those crucial system are not interconnected in any way or exchanging information at least. While you strive to achieve best efficiency and cost-minimization for your operations those not-talking system are a real show-stopper!
We are convinced that even with little effort this situation can be changed dramatically. In most cases we manage to make a major improvements in information flow without replacing any system. This improved information flow will then lead to a better decision making process and will enhance your operation workflow immensely. Have in mind: “Your automation is only as good as the information you feed it!”
On your way from a commercial print house to a communication service provider you will have to confront yourself with the digital world and its new rules.
Your todays customers’ are “using” you only for one of many available channels within their branding and marketing strategy. Although you should be their natural partner in defending their brand on all existing channels, they still categorize you as their “ink on paper” supplier.
This should come to an end!
Extend your service portfolio by adding additional digital medias and offer all kinds of distribution channels for your customers’ messages. Market automation is the methodology and there are several platforms to support this service.
We will be happy to escort you during this exciting build-up project. We will help you choose the right platform, set it up for you and build a robust environment for your customers market campaigns to come.
Your competitive advantage will be the fact that you can help your customer make the best-fit decision about what channel to use including print to convert as highly as possible.
You become the distribution hub for all marketing messages your customers spread over the world.
- choose suitable platform(s) (preferably SAAS)
- setting up the platform as well as integrating it into existing processes
- self-promote (gain first customers)
- Perform first campaigns
- Knowledge Transfer
Your gains in a nutshell:
- Add a totally new revenue source
- Increase your revenue by offering your existing customers this complementing service
- New positioning: from “ink on paper” supplier to business partner helping to achieve your customers’ goals
- Utilize the market automation platform to self-promote your business
B2C & B2B Portals
Amazon, Alibaba, Airbnb and many more service portals have put a very high standard in quick and enjoyable purchase experience. No industry can afford to stay behind. Whether B2B or B2C – an appealing and promoting e-commerce presence is a must!
We are experienced in implementing B2C and B2B portals on various platforms. This implementation process does not only include the e-commerce itself but also an integration into your current IT and operations environment.
- Analyze concrete requirements (aligned to pre-defined business goals)
- Choose a suitable platform
- Escort the first steps
- educate internal staff
Your immediate gains will include:
- Guarantee existing revenue by binding existing customer
- Utilize e-commerce platform to gain geographically near end-users
- Increase revenue by gaining new customer with new and value-added products
- Utilize a B2B2C strategy by offering products to your customers’ employees
- Stay competitive and reduce cost and effort by integrating portals into the internal automation
Workshops & Seminars
Introducing new systems with resulting new work procedures and process is always a challenge. Even if the improvement is easily proven your staff will try to convince you that “the old way is the best way” “if it works don’t touch it” and “we do not need those new stuff”.
You can of course use your authority to force you through those obstacles but why not winning support for your new ideas.
Rauch Consulting proudly offers education for various topics as well as via different channels.
We are using heavily the webinar platform as it provides the most flexible way to put education on your calendar. We of course offer also the traditional way with seminars and workshops.
Amongst our topics:
- Automated Workflow – and everything connected to it
- Pitstop Pro – become a professional
- IT Integration – utilize your investment best
“Education is the most powerful weapon which you can use to change the world.”
― Nelson Mandela